Butler Keeping 989 in the Game

989 Studios is aiming to put the attitude back in videogame commercials.
Unlike videogame spots that start by flashing to live-action shots, a new spot from Butler, Shine & Stern for 989’s Syphon Filter 2 takes a different tack–the entire ad is done as though it were an animated scene from the game.
Executives at the Sausalito, Calif., agency said many videogame executives bemoan the fact that ads often only cut to game footage for five or six seconds and don’t give consumers a good idea of exactly what happens in the game.