Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Do-It-Yourself Web Resource Veers From the Straight and Narrow
SAN FRANCISCO–A major concern for advertisers these days is how to write spots for dot-coms that may be competing with numerous rivals.
Butler, Shine & Stern thinks it has found the answer.
In a new campaign for do-it-yourself resource HomeWarehouse.com, the Sausalito, Calif., shop tries to distinguish the startup with a touch of irreverence.
“Everybody out there is just announcing that you can buy stuff on the Web or get advice on a project but nobody is really out there putting a spin on it,” said agency principal and creative director Michael Shine.
Instead of emphasizing knowledgeable staffers or durable merchandise, the three 30-second TV spots breaking in Seattle humorously show how the online store can reduce shopping stress.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in