Business Week For Breakfast

Media people, come on down. Breakfast is on Business Week.
The McGraw-Hill publication kicked off its new campaign by giving free coffee and bagels to media directors, buyers and staffers at some of New York’s largest agencies.
Coffee carts (shown here) sporting the magazine’s new logo have appeared outside McCann-Erickson, Ogilvy & Mather and Grey Advertising, among other agencies.
Hand over a coupon and execs can take away a free bagel and a cup of coffee.
“This is the most important media market in the country,” said Harry Somerdyk, the client’s senior vice president of marketing and brand development. “We have to do what we need to do to reach the media community.”
ABP/Draft Worldwide, New York, created the campaign, which broke last week. The tagline is: “Most read. Best read. Worldwide.”
Sam Kaplan, director of sales and marketing at Brilliant Image Outdoor in New York, said the campaign combines the best elements of direct and outdoor marketing.
Plus, it’s tough to go wrong with free coffee.
–Rob Lenihan