Business Educator Has Final 4 Doing Studies, Strategies

Four finalists have emerged in the review for the $1.5 million advertising account of Linkage Inc., a provider of corporate education programs and consulting services.
The Lexington, Mass., client will this week hear presentations from Baldwin & Stone and Bernard Hodes Advertising, both in Cambridge, Mass., and Clarke Goward and Kaupp/Fortƒ, both in Boston.
Bernard Hodes, an Omnicom-owned agency best known for its recruitment prowess, is the incumbent. No speculative work is required of the finalists, which will present case studies and strategic proposals, according to client official Tobin Kelly.
An agency decision is expected to be made next week.
–David Gianatasio