Business by Day, Party by Night: Watch the Brandweek Ballroom's Transformation

A time-lapse of how the ad world goes from work to play

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

PALM SPRINGS, Calif.—Day 1 of Brandweek 2019 lasted 17 hours, from morning wellness activities starting at 6 a.m. to the Brand Genius afterparty, which didn’t wind down until after 11 p.m.

Much of the day’s panels and talks took place in the main ballroom of the JW Marriott Desert Springs Resort & Spa. This meant flipping the room from hosting daytime sessions to the evening’s Brand Genius Gala.

In honor of our hardworking team on the ground at Brandweek, we’ve created this time-lapse as the event’s main space is transformed from business to party.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in