Bush Vs. Kerry, Unauthorized

Forced smiles. Staged folksiness. Endless litanies of accomplishments. Self-righteous attacks. Most political advertising is mind-numbing on a good day. Does it have to be? Can’t we kick out the pollsters and the political consultants and put some spring back in the campaign-weary steps of George W. Bush and John Kerry?

Adweek recently asked Eric Silver, Jeff Goodby, Chuck McBride, Ron Berger and Paul Cappelli to give it a shot. Their task was simple: Create one ad for Bush and one for Kerry. The resulting executions vary in strategy and tone, and a few wouldn’t stand a chance of getting approved. But all are simple ideas, simply executed, and a breath of fresh air.