Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Busch will take center stage during the Big Game for the first time next year.
The Anheuser-Busch InBev brand will make its Super Bowl debut at the Feb. 5 game, as the company is looking to highlight its value brand portfolio. Deutsch, which won creative duties for Busch and Busch Light in August, will handle the spot.
“The value segment plays a key role in the beer category—in fact, one in every four beers consumed in the U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in