Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Leo Burnett introduces a new tagline, “Earn your stripes,” for Kellogg’s Frosted Flakes in a new campaign breaking next week.
A 30-second television spot from the Chicago agency, scheduled to break on Monday, depicts children playing sports while reciting a cheer routine: “Everywhere we go/People want to know/Who we are.” The brand’s venerable mascot, Tony the Tiger, is seen leading a football team through its drills as he declares, “We are the tigers.”
A voiceover asserts that eating Frosted Flakes as “part of a nutritious breakfast” will help people have “what it takes to be a tiger.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in