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After a national review, Hotlinks.com has selected the Leo Burnett Technology Group to handle its estimated $5-10 million account.
The San Francisco agency, which generally concentrates on business-to-business accounts, will handle a national consumer campaign for the Web startup.
The agency opened its doors only about five weeks ago. In winning the business, it prevailed over three undisclosed Bay Area finalists, sources said.
“Strategic smarts is what seemed to make the difference,” said Robert Ahearn, agency president.
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