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NEW YORK Who wants to be known as a “weak throat”? That’s what the Thais call novice drinkers, and anti-hangover beverage Hang is hoping to convince TV viewers that lightweights aren’t the only ones that need a little extra help the day after. Instead, the beverage is positioned as the helpful conduit to an “extraordinary” night without suffering the ill effects of overindulgence. Three funny 15-second spots from Leo Burnett in Bangkok feature the morning-after review between co-workers that look surprisingly untouched by their evening’s excesses.
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