Burnett Wins Fruit of the Loom Hispanic Biz.

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BOWLING GREEN, KY. – Fruit of the Loom named Leo Burnett Co. as its agency to handle the company’s Hispanic advertising. Burnett won the national business last October. The agency succeeds Font and Vaamonde Advertising/N.Y. Fruit of the Loom executives said the move was an effort to create a consistent message for the brand.

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