Burnett Taps McHugh for GMC

CHICAGO Publicis Groupe’s Leo Burnett has hired former Carmichael Lynch chief creative officer Peter McHugh to oversee the recently won GMC account. Additionally, the shop has appointed creative directors Jon Wyville and Dave Loew to lead work on Buick.

In a related move, the agency named group creative director Jeff Cruz lead creative on Pontiac; he takes over duties from Tor Myhren, who left the shop last week to join Grey in New York as CCO.

“It goes without saying that with these new appointments, we’re staffing General Motors with the highest caliber creative talent in the industry,” said Burnett worldwide CCO Mark Tutssel, in a statement.

McHugh had most recently been helping 180 (for whom he previously worked as ecd in Amsterdam, the Netherlands) establish an office in Los Angeles. Prior to that, he had been at IPG’s Carmichael Lynch as creative chief.

Wyville and Loew joined Burnett in March from Y&R in Chicago, having worked on brands such as Miller Brewing, Nascar and Sears. Since arriving at Burnett, they have worked across the agency’s portfolio and contributed to new-business efforts.

McHugh will be based in Los Angeles in a GM-dedicated service office, while Wyville and Loew will remain in Chicago. Cruz stays in Detroit.

Burnett landed creative duties on GMC and Buick—valued at a combined $415 million in billings—in June without a review. The Buick business had been at IPG’s McCann Erickson in Detroit, which today won creative duties on Saab from sibling agency Lowe as well as GM corporate image work from Deutsch/LA. The GMC account was at Lowe.