Burnett Starts Dividing Itself Into 7 Units

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Leo Burnett is sticking to its plan of dividing the agency’s $2.5 billion office here into smaller, more responsive units with reduced bureaucracies and closer client contacts. It has partially abandoned, however, its plan to sculpt those “mini-agencies” along client business category lines.
“Originally, the pristine concept was to aggregate these mini-agencies by [business] type,” said Rick Fizdale, Burnett’s chairman and chief executive officer.

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