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CHICAGO Simmons Bedding Co. has tapped Publicis Groupe’s Leo Burnett and Starcom here to handle its lead creative and media accounts, respectively, after a review.
“We were very impressed with Burnett’s thinking and they showed us some different ways of making news in this category that really made sense,” said Scott Whitaker, managing director of marketing and the Beautyrest brand at the Atlanta-based mattress maker, in a statement. “We are looking forward to working with them on several important projects that will shape our direction in the coming year.
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