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NEW YORK Leo Burnett has won nine Effies, the most awards of any agency, the New York American Marketing Association said.
The Chicago-based shop won the awards, which honor effectiveness and creativity, for its campaigns on behalf of Kraft Food’s Altoids, Disney Cruise Line, Kellogg’s All Bran and Nutrigrain, Imation Corp., Maytag, National Cattlemen’s Beef, Nintendo and Polaroid.
TBWA\Chiat\Day in New York won eight Effies for advertising for Apple Computer, Sony Playstation and XM Satellite Radio, among other clients.
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