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CHICAGO Publicis Groupe’s Leo Burnett will take over creative duties on Wella’s global ad account, according to an agency representative. Estimated billings are $100 million.
“The global Wella consumer division activities previously handled by Bates are being reassigned to Leo Burnett,” said the representative, reading from a statement. She referred all other inquiries to the client, based in Darmstadt, Germany. A representative there could not immediately be reached.
Burnett client Procter & Gamble bought Wella for an estimated $5.5
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