Burnett Picks Up Global Creative on Wella

CHICAGO Publicis Groupe’s Leo Burnett will take over creative duties on Wella’s global ad account, according to an agency representative. Estimated billings are $100 million.

“The global Wella consumer division activities previously handled by Bates are being reassigned to Leo Burnett,” said the representative, reading from a statement. She referred all other inquiries to the client, based in Darmstadt, Germany. A representative there could not immediately be reached.

Burnett client Procter & Gamble bought Wella for an estimated $5.5 billion earlier this year. The shop currently handles P&G’s Vidal Sassoon brand in Asia, Pert in the U.S. and Clairol Herbal Essences in Europe. It was unclear which of the Chicago-based agency’s offices will handle the business.