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CHICAGO Leo Burnett and its subsidiary LB Works dominated the inaugural Chicago Creative Club competition Thursday night, combining for 20 awards including best in show for print and the People’s Choice.
LB Works won a total of 10 awards, including best in show print honors for its Altoids Sours campaign. The work depicted gawky-looking teenagers in yearbook-type photos with headlines such as “My Altoids are changing, and I’m OK with that.” The shop also won awards in the television and multimedia categories, all for its Altoids client.
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