Burnett, LB Works Win Creative Awards

CHICAGO Leo Burnett and its subsidiary LB Works dominated the inaugural Chicago Creative Club competition Thursday night, combining for 20 awards including best in show for print and the People’s Choice.

LB Works won a total of 10 awards, including best in show print honors for its Altoids Sours campaign. The work depicted gawky-looking teenagers in yearbook-type photos with headlines such as “My Altoids are changing, and I’m OK with that.” The shop also won awards in the television and multimedia categories, all for its Altoids client.

LB Works’ parent, Leo Burnett USA, won nine awards for its work for the United Nations and Ad Council, Delta, Kellogg, McDonald’s and Polaroid. The agency also won the People’s Choice award for its “Squirrel Tag” spot for Jimmy Dean sausage, an account that went into review earlier this week. The People’s Choice category allowed the general public to vote for their favorite commercial through the Chicago Sun-Times‘ Web site.

DDB Chicago took home four awards, including best in show in both the radio and television categories. The radio award was for the shop’s much-lauded “Real Men of Genius” spots for Anhueser-Busch’s Bud Light brand. The best in show television award honored a spot for Bud Light in which a man puts a dog on his head to appear like a Rastafarian.

Judges for the Chicago Creative Club show were: Alex Bogusky, Crispin Porter + Bogusky; David Lubars, Fallon; Dave Droga, Publicis; Ty Montague, Wieden + Kennedy; Tracy Wong, WongDoody; Adam Chasnow, Goodby, Silverstein & Partners; and Eric Silver, Saatchi & Saatchi. The judging was conducted via the Internet, using a Web site that showed all the nominated entries.