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CHICAGO More than a year after winning the estimated $25 million PetSmart account, Leo Burnett has finally created new work for the retailer, to break in conjunction with a redesigned logo intended to tout the company’s expertise in pet care and service.
A television and print campaign that breaks on Sept. 6 introduces the tagline, “That’s smart,” and highlights a logo that shows the company’s name rendered as “PetSmart,” rather than “PETsMART,” as it was previously known.
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