Burnett Goes Green for Healthy Choice

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NEW YORK ConAgra Foods will launch one of its most comprehensive marketing efforts behind Healthy Choice next week, telling consumers the brand is a great-tasting food they can feel good about eating.

Tagged “Green is good,” the campaign, from Publicis Groupe’s Leo Burnett, Chicago, features a TV spot that breaks next Monday, inviting consumers to try any of the brand’s frozen-dinner meals like Sweet Bourbon Steak, Grilled Chicken Monterey and other options that incorporate the latest culinary trends.

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