Burnett Execs Explain Cuts, Urge Staff to 'Add Value'

Leo Burnett executives presided over “town meetings” with their staffers last week in an effort to explain why axing 200 of their co-workers will make the agency stronger.

Burnett Worldwide president Bob Brennan and U.S. CEO Brad Brinegar outlined their plans for the agency to a staff unsettled by the 9 percent cut.

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