Burnett in Chicago, Belgium Share Leffe

CHICAGO Interbrew has awarded global duties on its Leffe beer account to Leo Burnett’s Chicago and Belgium offices.

The assignment includes advertising for the brand’s four varieties: Leffe Blond, Leffe Brown, Leffe Triple and Leffe Radieuse/Vieille Cuvee. Burnett’s Chicago office currently handles Interbrew’s Beck’s beer account, while the Belgian branch advertises Juliper, a local brand. Billings for the assignment were not disclosed.

The shop won the account after a review that included London shop Mother, sources said. The Leffe brand has not been advertised previously in the U.S., so Burnett’s assignment will involve a domestic launch.