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CHICAGO Leo Burnett positions Gateway as a solutions provider for an increasingly complex technological world in a TV spot breaking on Sunday.
The 60-second commercial introduces the tagline “Comforts of Gateway,” and depicts a town’s main street coming to life as people use their computers and other personal electronic items.
The tag replaces “Gateway. A better way,” developed by Omnicom’s Arnell Group of New York last fall. The new positioning is intended to underscore the client’s folksy charm, while suggesting the San Diego, Calif.,
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