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LOS ANGELES Walt Disney will launch a global ad campaign this week touting its theme parks and tying in to the 50th anniversary of the first one, Disneyland, which opened in Anaheim, Calif., in 1955.
The campaign, which will include print, Internet and other elements, is expected to run for much of 2005. Ad spending for the effort was not revealed. Disney spent $163 million on media in the U.S. for its resorts and theme parks in 2003, per TNS Media Intelligence/CMR.
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