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CHICAGO Leo Burnett USA will re-absorb its subsidiary LB Works, which has been a shining spot for the agency during an otherwise lackluster period, at the beginning of next year.
“In the two years since its launch, LB Works has surpassed every expectation on every measure,” said Linda Wolf, CEO of the Publicis Group agency, in a statement. “By integrated LB Works into Leo Burnett USA we will further bolster the U.S. agency, streamlining and strengthening our overall service offering and eliminating any overlap between the two agencies.”
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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