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McKinney & Silver is hip to sell square. Square hamburgers, that is.
Following a two-month review conducted by Atlanta consultancy Wanamaker, McKinney succeeds Ogil-vy & Mather here as lead agency for Krystal Res-taurants. The Raleigh, N.C., shop topped two Atlanta agencies, Ames Scullin O’Haire and Austin Kelley Advertising, for the chain’s $15 million account.
“[McKinney] showed they know us, they know our customers and our concept,” said Gordon Davenport, vice president of marketing and development for the Chattanooga, Tenn.-based
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