Burger King's Whoppertunity; Hulu's Binge Ads: Friday's First Things First

Plus, behind Aerie's struggles

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.