Burger King's Latest Ad Targets Its Workers, Not Customers

6,800 locations will showcase consumers' gratitude for employees

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Flipping Impossible patties and delivering Croissanwiches were once considered low-risk tasks in our pre-pandemic timeline. For the past two-and-a-half months, however, these essential duties have been carried out by workers who have risked their health to keep working through the crisis.

To show appreciation for its employees, Burger King invited customers to leave thank-you messages for its team members when placing an order through the company’s app.

The result? A Double Whopper-sized show of respect and gratitude, assembled from more than 5,100 shout-outs gathered over the course of three days.



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