Burger King’s Fernando Machado Is Adweek’s 2018 Grand Brand Genius

Zeitgeist-seeking CMO is not afraid to take on difficult issues

Fernando Machado at the Adweek's Brand Genius awards gala Sean T. Smith for Adweek

Fernando Machado, the CMO who put Burger King’s marketing in the center of hot-button social issues including LGBT rights and net neutrality, has been named Adweek’s Grand Brand Genius for 2018. The announcement came this evening at the magazine’s annual Brand Genius awards gala at Cipriani, 25 Broadway, in New York’s Financial District.

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@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.