Burger King's Fernando Machado Is Adweek’s 2018 Grand Brand Genius

Zeitgeist-seeking CMO is not afraid to take on difficult issues

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Fernando Machado, the CMO who put Burger King’s marketing in the center of hot-button social issues including LGBT rights and net neutrality, has been named Adweek’s Grand Brand Genius for 2018. The announcement came this evening at the magazine’s annual Brand Genius awards gala at Cipriani, 25 Broadway, in New York’s Financial District.

The Grand Brand Genius is selected by the magazine’s editors from among the 10 Brand Geniuses named by Adweek each October. The Brand Genius award recognizes the brand executives behind the best marketing efforts of the preceding 18 months.



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