Burger King's Fernando Machado Is Adweek’s 2018 Grand Brand Genius

Zeitgeist-seeking CMO is not afraid to take on difficult issues

Fernando Machado, the CMO who put Burger King’s marketing in the center of hot-button social issues including LGBT rights and net neutrality, has been named Adweek’s Grand Brand Genius for 2018. The announcement came this evening at the magazine’s annual Brand Genius awards gala at Cipriani, 25 Broadway, in New York’s Financial District.