Burger King Will Give You a Free Whopper If You Catch Its Moving QR Code on TV

And no, you can't just scan this one

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The irony of QR codes is that they were most popular for marketers at a time when nobody else really knew how to use them.

These days, just about any smartphone can easily scan a code right from the camera app, but you just don’t see many banging around out there. (Unless you’re just really excited to learn more about the ingredients in your quinoa granola or whatever.)

But Burger King is bringing the QR code back in a fun way—or at least “fun” by the standards of quarantine life, in which we’re desperate for just about any form of mildly interesting distraction.

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