Burger King Turned Real Car Crashes at Its Restaurants Into Ads Encouraging Delivery

Continuing the vibe of its famed 'Burning Stores' campaign

A photo of a car crash at an Illinois Burger King becomes an ad for Whopper delivery. Burger King

Burger King raised quite a few eyebrows last year with its Burning Stores print ad campaign, which featured real fires at the chain’s locations alongside a simple message: “Flame grilled since 1954.” It was a counterintuitive way to approach advertising, but the work by agency David Miami was also a hit, winning the 2017 Print Grand Prix at the Cannes Lions.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."