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Burger King raised quite a few eyebrows last year with its Burning Stores print ad campaign, which featured real fires at the chain’s locations alongside a simple message: “Flame grilled since 1954.” It was a counterintuitive way to approach advertising, but the work by agency David Miami was also a hit, winning the 2017 Print Grand Prix at the Cannes Lions.
Now the brand is back with ads in a similar vein, though this time with a new kind of accident: car crashes.
Specifically,
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