Burger King Turned Real Car Crashes at Its Restaurants Into Ads Encouraging Delivery

Continuing the vibe of its famed 'Burning Stores' campaign

Burger King raised quite a few eyebrows last year with its Burning Stores print ad campaign, which featured real fires at the chain’s locations alongside a simple message: “Flame grilled since 1954.” It was a counterintuitive way to approach advertising, but the work by agency David Miami was also a hit, winning the 2017 Print Grand Prix at the Cannes Lions.