Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Burger King, which broke new fast food ground with the Impossible Whopper two years ago, will be the first global chain to add the plant-based company’s chicken-less chicken nuggets to its menu.
The product—which will test initially in Boston, Miami and Des Moines, Iowa—launched in September at select high-end chef-driven eateries and a few regional restaurants ahead of its retail rollout.
Impossible Nuggets will be available beginning Oct. 11 in an eight-piece order, which Ellie Doty, BK’s CMO called “only fitting” given the history between the two companies and the success that followed.
Burger King caused a stir back in 2019 when the chain introduced the Impossible Whopper on April 1 with a stunt that substituted the meatless burgers in place of the flagship sandwich and fed them to consumers without telling them about the swap.
Their
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in