Burger King Takes To The Sky

Just how far would fanatics go for the taste of a Whopper?
That’s the question copywriter Jonathan Mandell and art director Clem McCarthy, creative directors at Ammirati Puris Lintas, New York, asked before developing a new live-action Burger King spot.
The answer, according to Mandell, was to go skydiving for Whoppers tossed from a moving plane. “It’s the most far-out thing you can do,” said Mandell.
A new 30-second spot, “Whopper Divers” (shown here), shows four extreme sports enthusiasts leaping head first from a plane to catch their favorite burger after it is tossed out of an open doorway.