Burger King Started a Flawed Conversation Around Mental Health, But It Broke the Silence

Brands shouldn't shy away from the issue, but nuance and understanding are key

A red-headed girl from a Burger King AD is seen crying
Burger King's "#FeelYourWay" video focused on accepting feelings other than happiness. Burger King

Conversations around mental health are nothing new, but a fast food giant weighing in? That’s rare. Enter Burger King, whose new ad campaign is by no means a slam dunk, but nonetheless offers much-needed food for thought.

@melissablake Melissa Blake is a freelance writer based in Illinois.