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Belgians hankering for a Whopper, Double Steakhouse or a BBQ Bacon Crispy Chicken sandwich smothered in tangy sauce haven’t been able to get their hands on one since Burger King closed many of its European locations in response to the Covid-19 outbreak.
But a new campaign has some fun with the pent-up demand, as Belgian locations prepare to reopen their drive-thrus on April 23.
Agency Buzzman has self-censored its new ads, blocking images of the chain’s signature products with a tongue-in-cheek message about wanting to avoid too much temptation in the days before the sandwiches are available for purchase again.
The agency has censored all burgers on Burger
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