Burger King Puts the Whopper Ingredient List Front and Center to Highlight ‘Real’ Ingredients

The limited-time packaging highlights an ongoing commitment to remove additives

Burger King wants to reassure customers it uses real ingredients. Burger King / David Miami

Burger King’s journey to reassure (or convince) customers that its burgers are made with simple ingredients began in earnest with its boundary-pushing, multi award-winning Moldy Whopper campaign back in February.

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@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.