Burger King Promotes Value Offerings

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Apparently feeling the heat from value offers from rivals including McDonald’s, Burger King this week is rolling out new ads promoting its $1 Whopper Junior.

Ads from Crispin, Porter + Bogusky that broke this week feature a QVC-like show called KVN with two cackling women awed by the Whopper Junior-or more accurately a guy in Whopper Junior costume. In one spot, the Whopper Junior can’t get through the doorway because he’s too big. “He’s so big he’s stuck!” coos one of the insipid hosts suggestively.

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