Experiential Marketing

Burger King Offers Free Impossible Whoppers for Holiday Flight Delays

It will cover the in-app promotion through Dec. 30

a screen of incoming flights at an airport with delays and one on time
Consumers who enter flight delay information on Burger King's app will receive a coupon for a free Impossible Whopper. Burger King
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By Ian Zelaya

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Burger King wants to ease the frustration of delayed travelers by giving them free Impossible Whopper sandwiches.

The fast-food brand just launched the Delay Your Way promotion, which offers travelers at any U.S. airport a free Impossible Whopper if they have a flight delay.

Today through Dec. 30, consumers can enter their delayed flight information on the Burger King app to receive a coupon for one free plant-based burger. The coupon can be redeemed at any participating Burger King restaurant in the U.S.

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ian.zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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