Burger King Makes a Whopper of a Hire With First-Ever North America CMO

Ellie Doty was most recently the top marketer at Chili's

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Ellie Doty, a longtime restaurant marketer with roots in the fast food and casual dining worlds, has joined Burger King as its new CMO in North America.

Doty, most recently CMO at Chili’s Grill and Bar, is “the perfect fit” for BK, said Chris Finazzo, president of Burger King North America, who cited her “deep industry experience and proven track record as an innovative leader.”

Doty takes on the role later this summer from the brand’s Miami headquarters, becoming its first chief marketing officer in the region under global CMO Fernando Machado.

“We’re really happy to have someone of Ellie’s caliber join the team in such a critical position in our largest market,” said Machado, a decorated exec and two-time Adweek

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