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Just 11 months after Burger King named independent Mother New York creative lead on its business, the two have parted ways and the Miami fast-food company is looking for a new global creative agency.
Global spending could not immediately be determined, but in the U.S. alone, BK spent more than $235 million in media in 2012 and about $190 million in the first nine months of last year, according to Nielsen.
The review is being led by BK’s new global chief marketing officer Axel Schwan, who assumed his position Jan.
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