Burger King Is Returning to the Super Bowl After 13 Years—Here's Its Puzzling Teaser

The fast-food brand is partnering with DoorDash on Mystery Boxes

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Burger King will return to the Super Bowl on Feb. 3 after 13 years without airing an ad during the Big Game. The fast-food chain will air a 45-second spot from David in Miami during the fourth quarter.

The company has released a 30-second teaser featuring the King. The creative shows the King getting a set ready with lights and a microphone for whoever—or whatever—will star in the Super Bowl ad.

“We all know that there aren’t too many occasions during the year when people are looking forward to seeing ads,” said Fernando Machado, Burger King’s global chief marketing officer.



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