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Key insights:
- Planned enhancements will include contactless ordering and delivery modes such as coded lockers to pick up food.
- Burger King says the new design will result in a physical footprint 60% smaller than a traditional BK restaurant building and site.
The last time Adweek caught up with José Cil, the CEO of Restaurant Brands International (RBI), which owns Burger King, Popeye’s and Tim Hortons, he divulged in an open letter that the pandemic may permanently alter the restaurant experience.
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