Fernando Machado Leaves Activision Blizzard to Take Plant-Based CMO Role

The former Burger King ad leader takes decades worth of lessons to food tech firm NotCo

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A moldy Burger King Whopper isn’t the marketing image a plant-based food producer wants to conjure when selling its product, but it helped bring marketing mastermind Fernando Machado to NotCo.

About three years ago, when Machado was still with Burger King parent company Restaurant Brands International (RBI), Burger King Brazil CEO Luri Miranda tipped him off about a plant-based food startup making products called NotMilk, NotMayo and NotBurger. Machado loved the company’s design work, began following it closely and, last year—while still CMO



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