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As societal viewpoints evolve and change, people find themselves confused about what is seen as right or wrong behavior as parents, partners, bosses and friends all try to understand each other’s expectations. This cultural confusion is something that Burger King will continue to explore as it promotes its plant-based menu items including additions such as chicken nuggets as well as its chicken sandwich.
The campaign is a follow up to “Confusing Times” which was released last year, also created by David Madrid, to promote the release of the meat-free Whopper.
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