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CHICAGO — Burger King and online auction giant eBay Thursday announced a multi-year alliance in which consumers who purchase certain items at the fast-food eatery can acquire loyalty points that can be used to bid on merchandise at a co-branded Burger King-eBay Web site.
The agreement, which is scheduled to launch early next year, may expand to offer such items as CDs, concert tickets and other entertainment experiences provided by AOL Time Warner, which recently announced its own alliance with Burger King.
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