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Burger King loves to confuse customers to prove a point—and make some truly entertaining yet informative creative. This time the fast-food brand is using an in-store stunt to rightfully declare that the pink tax is unfair by asking female customers to pay more for chicken fries, because said fries are in a pink box, of course.
Don’t know what the pink tax is? How lucky are you! Vox has a great explainer here but put simply: The pink tax is shorthand for the fact that 42 percent of the time the female version of a product (think men’s versus women’s razors) costs more than the men’s, according to the New York City Department of Consumer Affairs.
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