Burger King Demonstrates the Ridiculousness of the Pink Tax With a Chicken Fries Stunt

Why should women pay more for the same product?

Burger King loves to confuse customers to prove a point—and make some truly entertaining yet informative creative. This time the fast-food brand is using an in-store stunt to rightfully declare that the pink tax is unfair by asking female customers to pay more for chicken fries, because said fries are in a pink box, of course.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in