Burger King Demonstrates the Ridiculousness of the Pink Tax With a Chicken Fries Stunt

Why should women pay more for the same product?

Female customers questioned why they were asked to pay more for chicken fries in new spot. Burger King

Burger King loves to confuse customers to prove a point—and make some truly entertaining yet informative creative. This time the fast-food brand is using an in-store stunt to rightfully declare that the pink tax is unfair by asking female customers to pay more for chicken fries, because said fries are in a pink box, of course.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.