Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
One of the “great” debates in Western society is who makes the best burgers. It’s a discussion that fast-food giant Burger King taps into, along with mention of its rivals, such as McDonald’s and KFC.
Created for the French market by creative agency Buzzman, the new two-minute campaign titled “Iconic” is set in a fast-food restaurant, in which various customers around the room (and a window cleaner outside) share their views on which establishments serve the best burgers.