Burger King Debates If the Best Burger Is From McDonald's, Five Guys or KFC

The spot promotes the Whopper while mentioning other rivals across France

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One of the “great” debates in Western society is who makes the best burgers. It’s a discussion that fast-food giant Burger King taps into, along with mention of its rivals, such as McDonald’s and KFC.

Created for the French market by creative agency Buzzman, the new two-minute campaign titled “Iconic” is set in a fast-food restaurant, in which various customers around the room (and a window cleaner outside) share their views on which establishments serve the best burgers.



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