Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
One of the “great” debates in Western society is who makes the best burgers. It’s a discussion that fast-food giant Burger King taps into, along with mention of its rivals, such as McDonald’s and KFC.
Created for the French market by creative agency Buzzman, the new two-minute campaign titled “Iconic” is set in a fast-food restaurant, in which various customers around the room (and a window cleaner outside) share their views on which establishments serve the best burgers.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in