Burger King Debates If the Best Burger Is From McDonald's, Five Guys or KFC

The spot promotes the Whopper while mentioning other rivals across France

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

One of the “great” debates in Western society is who makes the best burgers. It’s a discussion that fast-food giant Burger King taps into, along with mention of its rivals, such as McDonald’s and KFC.

Created for the French market by creative agency Buzzman, the new two-minute campaign titled “Iconic” is set in a fast-food restaurant, in which various customers around the room (and a window cleaner outside) share their views on which establishments serve the best burgers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in