Burger King Built Ads From X-Rays of Customers Who Hurt Their Jaws Eating Whoppers

'We warned you it was big'

An X-ray of a jaw injured by eating a Whopper is shown.
Real jaw injuries become really weird ads for Burger King in this new campaign out of Brazil. David São Paulo

Based on its ads, Burger King seems to be a dangerous place these days. The chain has created ads around real fires at its restaurants and even cars crashing into BK locations. And don’t get us started on all the scary clowns that hang out there once a year.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."